Lifetime Movie Rebrand
Network
Lifetime Movies
Role
Creative Director
Agency
Sibling Rivalry
Awards
Working directly with the CEO and CMO of A+E Networks and Lifetime Network Executives, we rebuilt and established the brand identity of Lifetime Movies through the eyes of the viewer. First, partnering with agency Sibling Rivalry, we developed a new brand book and style guide for the on-air graphics that disrupted, inspired, and told a thrilling story.
We decided to lean into the ultra-dramatic high stakes Lifetime movies are known for with these successful live-action short-form vignettes. To promote brand identity in a surprisingly self-aware way, we featured real-life scenarios where the women probably should have left the crazy to Lifetime.
Agency
Jean
Awards
Promax BDA North American Promotion, Marketing and Design Awards – Gold, Brand Image Spot
Clio Entertainment Award – Bronze, Channel Networking Branding
Featured in
What makes a movie a Lifetime Movie? We decided to find out by interviewing the fans themselves.
