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Ready to create something extraordinary?

Hi, I’m Mariclare Lawson (she/her). I transform high-performing professionals and creative teams into unstoppable forces who deliver breakthrough results while loving what they do.

As an ICF-certified performance development coach, I combine 20+ years of leadership in the entertainment industry with proven coaching methodologies to help clients achieve measurable growth in engagement, productivity, and career advancement. My work has generated billions in revenue growth and 30+ industry awards. I bring that same results-driven approach to developing talent.​

My Background:

  • Former VP at Paramount, where I led strategies that generated 120% revenue growth for Paramount+, 56% YOY increase in direct-to-consumer revenue, and 84% growth in the DTC segment​

  • Published writer for The New York Times, with my personal story optioned by Amazon Prime Video. Then adapted into an episode of “Modern Love” streaming in 240+ countries worldwide​

  • Award-winning creative leader for Disney, NBCUniversal, BBC America, Sundance, and Saturday Night Live

  • Developed world-class teams that won 30 industry awards including Clio Entertainment, Promax, and Edward R. Murrow Awards​

My Coaching Approach:

I’ve coached clients from the following companies: Google, Disney, United Talent Agency, Paramount, and NBCUniversal. My methodology integrates positive psychology, emotional intelligence, crucial conversations, conflict resolution, and, particularly, growth mindset development. It’s important to realize all of this is rooted in ICF core competencies.​

In brief, I don’t just help you set goals. I help you achieve career-defining moments that elevate your impact, income, and influence.

Ready to perform at your highest level? Let’s talk about how coaching can transform your career trajectory.

Mariclare Lawson 2022
I can't wait to meet you!

Where you may have seen my work

Work

I led creative vision and strategy for global brands from Paramount to A+E to Disney ABC, driving record-breaking growth. Additionally, I developed and mentored matrixed teams, focusing on individual strengths and career goals, resulting in 30 industry awards

Lifetime Holiday Brand Image Spots

Creative Direction

Celebrity Survivor

Editorial direction, creative & strategy

Lifetime Movies Brand Launch

Creative DirecTION

Paramount Brand Launch

Editorial DIRECTION, Brand & Strategy

Paramount+ Streaming Launch

Editorial DIRECTION, Brand & Strategy

Times Square Take Over

Editorial Direction, Brand & Strategy

Pop Up Outdoor Movies

creative direction

360 Campaign

creative direction

Video Marketing

PRODUCING, EDITING, WRITING
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