Paramount Brand Launch
Brand
Paramount
Role
VP, Editorial, Creative & Strategy
Agency
In-House
This is a story about climbing a mountain, Paramount Mountain to be specific.
The challenge: Introduce the full breadth and depth of Paramount’s iconic content library, unlimited global potential and focus on streaming.
The Solution: Create a cohesive live experience combining Paramount’s talent, movies, series and iconic IP that peaks audiences’ interests.
The creative and strategy team was tasked with shaping and evolving the iconic Paramount brand story for the debut of the company rebrand in 2022 at a large industry event.
Leading the editorial team, I created engaging and strategic scripts and segments for both executive leadership and talent across Paramount’s current and upcoming film and streaming series.
I partnered with executives across the entire portfolio to advance the organization’s position in the marketplace among shareholders and consumers.
