Paramount+ Launch
Network
ViacomCBS
Role
Sr. Director, Editorial, Creative & Strategy
Agency
In-House
The challenge: How do we take a live, three-hour in-person event and make it a dynamic and cohesive online experience?
The solution: Create a virtual world where magically, all the brand’s talent and leaders are together in one place, putting on one hell of a show.
We wanted to ensure the audience at home, watching the show on their devices, felt as if they were watching a live event. To accomplish this, the event was visually composited together on a virtual stage.
Because of Covid, some of the talent, executives, and creative segments were shot on greenscreen, at different times, in separate locations. That footage was then edited into the animated set. Behind each speaker, the screen showcased content and graphics.
Working with the core team, we developed the three-hour structure of the show and selected strategically appropriate content and copy to insert on the screens. I led the in-house writers and hired freelance writers. We developed and wrote segments and scripts for talent, brands, and executives.
I loved how my team took creative risks, trusted each other, and collaborated so seamlessly under so many deadlines. Pivoting the event from in-person to virtual opened so many opportunities for new ways of thinking, and many of those ideas were celebrated. It was a high-pressure project, but it was so much fun!
