Pop Up Movies
Client
Lifetime
Role
Creative Director
Agency
Civic
What’s the best way to watch a Lifetime Movie? In bed!
Travelling across the country to Lifetime’s biggest fan bases, we brought the movies to the people who loved them the most.
Setting up in parks and fields, we provided everything the movie lovers would need for the perfect cozy watch experience, snuggled under the stars: the bed, the blanket, the pillow, the snacks, and of course, the wine!
The larger campaign included luxury influencer kits for the ultimate ”movie watching night in.” Plus, campus screenings that leveraged Lifetime Movies’ robust presence at 10 universities in key markets across the country that included NC State, Ole Miss, and UConn.
Once the sun went down, it was lights, camera, Lifetime! Showing a curated list of classics like the iconic Hilary Swank feature Dying To Belong, audiences were shouting out lines right alongside the characters on screen.
Fans played a Lifetime Movie card game version of “Would You Rather” written especially for them and even got to take part in a gravity-defying Instagram moment.
Movie-goers of all ages loved the pop-up experience and even got to take the plush Lifetime Movies blankets home with them as an extra treat.
The accompanying Sorority screening campaign was also a huge success with 31 watch parties and 91,419 impressions.
