It's A Wonderful Lifetime
Client
Lifetime
Role
Creative Director
Agency
“Frosted Love”: Jean
“Action Figure”: Jean
“Cozy, Cozy Christmas”: And/Or
“12 Days of Lifetime”: The Shop
Awards
Promax BDA Promotion, Marketing and Design Award – Gold, Holiday Campaign
Promax BDA Promotion, Marketing and Design Award – Silver, “Frosted Love”
Promax BDA Promotion, Marketing and Design Award – Silver, Experiential Event
Press
To celebrate the arrival of holiday movies on Lifetime, we created an award-winning 360 campaign that encompassed all the nostalgic, sugary sweet memories of holiday movies past.
Working with incredible creative teams, we made super fun on-air and digital content, short-form pieces , a star-studded event with a life-sized, candy-coated gingerbread house, social activations, branded giveaways, and a multi-city Hulu partnership that invited mall shoppers across America to join in the holiday fun!
The Lifetime holiday movie talent kicked off the season with a star-studded PR event at the Grove in L.A. Even Mr. & Mrs. Clause were there!
It was a truly cohesive campaign. Every detail, down to the holiday logo on the cupcakes, was executed with perfection thanks to the incredible team at Lifetime.
The life-sized Gingerbread House was a holiday candy lover’s dream come true filled with photo-worthy moments galore! Participants were invited to use the digital “frosted windows” to send their own messages to their friends on social.
Imagine turning the corner and walking into a giant mug of hot cocoa and marshmallows. We brought Lifetime holiday movies across America with this cozy mall activation.
