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I'm Mariclare. Writer+Coach

Hi, I’m Mariclare Lawson (she/her), creative coach and writer. I’ve written for The New York Times, was a VP at Paramount, got my start at Saturday Night Live, was voted “most friendly” by my 8th-grade class, and Amazon Prime Video made my life story into an animated TV show, now streaming in 240+ countries and territories worldwide.

After 20+ years in the entertainment industry, I became an ICF, International Coaching Federation, certified professional leadership and career coach. Now I help people from every corner of the world find meaning in their words.

Mariclare Lawson 2022
I can't wait to meet you!

My Services

Is coaching for you?

I’ve helped people of all kinds unlock their potential and reach their creative goals both personally and professionally through 1:1 coaching sessions. 

Book a free 15-minute exploratory call to talk about your goals or project. 

cLARITY

Do you need clarity on your next career move?

PROJECT

Do you have a creative project you need help taking to the next level?

IDEAS

Do you have a million ideas but aren’t sure where to start?

CAREER

Are you looking to bring more creativity into your career?

CLIENT FEEDBACK

Don't Just Take My Word For It

CRISSY SPIVEY SVP, STRATEGY, BCW

I can't say enough about Mariclare. She's an absolutely brilliant coach and has a clear vision and approach to reaching your goals. There are so many career coaches out there, but you rarely find one that has both vast and current experience in the entertainment and creative industry. It's a specific lane, so one must be experienced in it to know the right steps to understand how to get hired, but also how to grow once you're in. When I spoke with Mariclare, she always helped me see a bigger picture, and provided guidance on the best steps forward. From negotiating salaries, to interviewing, to building confidence, she provides clarity and refines skills. Additionally, she's a delight, a positive joy, and I can't thank her enough for sharing her guidance, energy and wisdom.

CAROLINA SR. MEDIA STRATEGIST

Mariclare has a creative gift for seeing and developing individual talents and connecting them with the appropriate professional opportunities. Using her years of executive experience, she gives direct and actionable strategies for gaining more attention in a current position - or repositioning for new ones. Mariclare gave me one small management task that completely elevated the way my team management sees and reacts to me. From there, I got a foothold in a significant promotion. She brings her natural positive energy to her clients, provides quality networking, and is driven by results.

PHYLLIS OHNEMUS WRITER/PRODUCER, TELEVISION & MEDIA

Mariclare knows just what questions to ask to help you identify and create a plan to achieve your career goals. Not only is she one of the most talented, experienced and creative professionals in the industry, she cares deeply for others and is passionate about helping them. Mariclare has a unique talent that allows her to examine the details as well as look at the big picture to formulate the best action plan for you. She will help you figure out how to put ideas into motion. I have been fortunate to have worked with her in multiple capacities and have benefited from her coaching over the years. Mariclare is a trusted and treasured source of information and inspiration.

JENNA GRAY EDITORIAL ASSISTANT, PARAMOUNT

Mariclare has improved my life from the first time we spoke. Her career expertise and joyful spirit make navigating career challenges and the job application process much less daunting than doing so would be otherwise. Mariclare has not only aided my professional development but also accelerated my personal growth. Whenever I recount the advice and support Mariclare has given me, friends always tell me how lucky I am to have her in my corner. I feel confident and excited when thinking about my future thanks to the help she’s given me.

KENDEL GOONIS SENIOR COPYWRITER & SCREENWRITER

Mariclare is an exceptional, once-in-a-lifetime mentor for a writer like myself. She's been invaluable in walking me through any writerly anxieties and strikes the perfect balance between coach and cheerleader. I couldn't do my creative work without her.

Where you may have seen my work

Work

I hope you are ready for the rollercoaster of emotions that is my body of work. Get ready to feel it all people: longing, confusion, excitement, sorrow, love, disgust, dismay, and yes, pure joy.  

Lifetime Holiday Brand Image Spots

Creative Direction

Celebrity Survivor

Editorial direction, creative & strategy

Lifetime Movies Brand Launch

Creative DirecTION

Paramount Brand Launch

Editorial DIRECTION, Brand & Strategy

Paramount+ Streaming Launch

Editorial DIRECTION, Brand & Strategy

Times Square Take Over

Editorial Direction, Brand & Strategy

Pop Up Outdoor Movies

creative direction

360 Campaign

creative direction

Let's chat

Opportunity Awaits.

It’s time to discover your most creative self. What kind of potential do you have in your unique talents, skills, and qualities? I’m now accepting new clients. Schedule a call now. 

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